Business Plan¶
This document provides a detailed business plan for the proposed HTS Customer Finance Program.
HTS Opco is the operating company HTS Engineering Ltd. engaged in the business of selling HVAC equipment and services in the province of Ontario.
HTS Fico is a start-up finance company that provides financing for HTS Opco customers.
It contemplates:
creation of a standalone finance company, wholly-owned by HTS, to provide equipment financing to HTS customers
credit risk model to support risk-based pricing of loans and ongoing monitoring of portfolio risk
implementation plan, including partnership with 3rd party lenders. This allows initiation without requiring investment or new corporate structure
once confidence is established, investment structured as mix of shareholder debt and equity to support 99.95% Value at Risk (VaR)
As part of the plan, we propose:
year 1: engagement with 3rd party lendering partners
year 2: investment of ~$1M in HTS Fico
year 5: investment peaks at ~$10M
year 6+: engage 3rd party funding for debt to support future growth and repay shareholder debt
Detailed projections are provided (see Financial Model section) with following highlights:
by year 5, HTS FICO annual originations, sales, and net income reach $15M, $1.5M, and $1.1M respectively
by year 15, HTS FICO annual originations, sales, and net income reach $31M, $2.8M, and $2.5M respectively
investment generates 5-year IRR of 29.2%
Strategic Objectives¶
A customer finance program should increase sales for HTS Opco
via new customers and new markets
broader service offering for existing customers
an HTS Fico can be a profitable venture in its own right
HTS Opco has several advantages (vs true FIs) that should enhance profitability
HTS Fico can leverage existing HTS Opco capabilities of equipment expertise, customer relationships, and service network (including for repossession and remarketing)
HTS Opco Advantages¶
HTS Opco has several advantages in financing versus standalone finance companies.
Existing Customer Relationships
financing product for long-term existing customers should decrease risk
knowledge and comfort with customer’s business practices
reputational incentive of customer to make loan payments
reputational considerations work both ways, however. Fico must be very careful to treat good customers appropriately.
Understanding Asset Value
market experts have better visibility to ongoing asset values
know what products are / are not susceptible to obsolescence
better risk profile of loans
better market pricing
Profit from Resale
if HTS Opco products can be resold, potential to profit again from a repossessed piece of equipment
additional considerations:
inventory management (handling, storage, impact on working capital)
product obsolescence
Loan Types¶
Fico will engage in a handful of loan types, distinguished by their structure and risk profile.
Core
bread and butter equipment finance
serial numbered goods that are common and readily tradeable (where possible)
sales for existing buildings, for parts and maintenance
good portfolio diversification
good asset value visibility
Environmental / Incentive-Induced
equipment purchases incentivized by government programs
incentive typically involves a tax credit
similar to core, with opportunity to transfer tax credit etc
adds a wrinkle to the profit assessment (potentially much higher) and risk assessment (also potentially higher, as there is likely some uncertainty around whether customer will actually receive the incentive)
Off-Site Builds
larger, more complex products
several additional complications offset by potential for greater profit
what is the prevailing resale market?
How unique is any one modular build? Impacts how closely the ongoing value of any one build must be monitored.
Consideration around security: is the modular build distinct from the building, legally speaking. Rights to building fixtures at times can be disputed. May need to confirm or get acknowledgements from first morgtagers
Evaluating Investment in HTS Fico¶
There are three main considerations that will be explored in greater detail below.
How much capital should HTS Opco invest in HTS Fico, both initially and ongoing?
requires risk modeling, growth plan
What is return on invested capital in HTS Fico?
requires risk modeling, growth plan
what is loan hurdle rate?
What is impact on HTS Opco Working Capital and liquidity for other needs?
must be incorporate in HTS Opco projections
investing any amount of capital will, at the time of investment, reduce working capital
over time, HTS Fico can accumulate its own equity to fund growth
over time, HTS Fico can obtain 3rd party funding
Other Considerations / Needs
HTS must develop a robust Loss Model, as outlined in this document.
Competitive Environment
many of HTS Opco’s competitors or businesses in related industry have finance divisions.
what kind of credit facilities are available for these types of assets?
not much in Canada but BDCs, private lenders, even Banks in the US
Capital / Corporate Structure
HTS Opco should provide seed capital
HTS Fico should be a separate legal entity
more clearly see HTS Opco and HTS Fico liquidity positions
more clearly see return on HTS Fico investments
brown dollar HTS Fico-supported sales
liability benefits
advantages in acquiring standalone 3rd party funding
Capital Mix
ficos generally support high leverage (relative to opcos) with debt funding provided by depositors (banks) or other FIs (large equipment finance companies use securitization etc.).
at startup, HTS Fico is funded entirely with Equity, its return hurdles will be too high to be competitive in the market.
Solution: HTS Opco could fund HTS Fico with both Debt and Equity
HTS Opco debt would charge prevailing market interest rate
this mix can be explicitly achieved with separate companies, or achieved through brown dollars
Implementation
initiate with 3rd party lending partners (banks, BDCs, etc.)
build process comfort internally
evaluate credit risk profile of opportunities to taylor risk model and pricing
allow for handful of “quick wins” before committing capital
start with existing customers
strong, broader relationship should improved credit performance
start with smaller loans in core segments; increases likelihood of success in short term
start in only one or two main jurisdictions
start with very narrow sales team (maybe just one person)
Administration
Documentation
loan / lease agreement drafted by lawyer
registration of financing statements (PPSA / UCC)
PAD document
Collection
could piggyback on current process for ARs
may need to add bulk, periodic EFT pulls (via bank/Ceridian)
Realization
should partner with 3rd party provider(s) to handle pickup, transportation, etc. as required
protect should be truly recoverable